Today, smart phones have practically evolved to act as an extension of ourselves – they’re a place to connect, discover and inspire. But Singapore has a growing elderly population who don’t have access to this technology due to a lack of know-how or financial reasons. Project Silverline is a CSR initiative by Singapore’s largest telco, where used iPhones can now enrich the lives of the seniors and connect them back to the community. Winner of a Cannes Gold Lion and 2 Gold Spikes. Read more
About Melvyn Lim
ECD for OgilvyOne Worldwide, Singapore / founder of 2manydesigners / zombiephile / swine evangelis. Learn more
- The World Brain
- I caught the documentary “Google and the World Brain” recently at the Design Film Festival. It’s a story of Google’s most ambitious project ever: the master plan to scan every book in the world and the people who tried to stop them. Seems like H.G. Wells’ 1938 “World Brain” prophecy is coming true. And that’s […] Read more – ‘The World Brain’.
- Singapore 50 – A Defining Moment
- You pitch for a lot of new businesses in this industry and you probably wish you won all of them. The new hires and new opportunities to look forward to. And then there’s Singapore 50. A rare project you feel extremely proud to be part of. This is a 2-year long campaign with the Ministry […] Read more – ‘Singapore 50 – A Defining Moment’.
- SingTel – Hawker Heroes
- What Happens When The World’s Most Demanding Chef Meets A Nation Of Demanding Foodies? SingTel prides itself on being part of Singapore’s most important conversations. And if there’s one thing that Singaporeans love talking about 24/7, it’s food. With a growing influx of Michelin-starred imports, hipster coffee shops and sleek brunch cafes, the chatter about […] Read more – ‘SingTel – Hawker Heroes’.